The Product Marketing Manager will partner with key business partners to build product value, positioning and messaging strategy. Ideal candidate will manage product launches, gather customer insights, and maximize our products' potential to drive awareness, adoption and usage. This candidate will also develop, drive and flawlessly execute revenue generating multi-channel and integrated product campaigns, including direct marketing, mass media, marketing collateral, in branch merchandising, digital advertising and social media efforts. Candidate should have the analytical capacity, be both a creative thinker and execution master who will collaborate cross-functionally and thrive in a fast moving, evolving environment. Partner and coordinate activities with agency (as appropriate) creative designer, digital manager and social media manager to achieve desired deliverables and execute developed plan.
This position is based out of the Pleasanton Headquarters office. 0-5% travel required.