This Director, Marketing Analytics is core to the Marketing leadership team and responsible for leading advanced data analytics, modeling, segmentation to aid the targeting/optimization for marketing efforts. A successful candidate will effectively lead the marketing analytics roadmap for membership and product acquisition strategy. This candidate is responsible for developing and executing against the roadmap to drive enterprise goals, and will be the leading expert on developing, flawlessly executing and optimizing revenue generating multi-channel and integrated product marketing campaigns using advanced marketing analytics approaches including statistical modeling, propensity modeling and other progressive analytic methods. This role combines business strategy with data analytics expertise, marketing strategy, marketing communications, and technology to inform acquisition and participation efforts.
This role will lead a team who’s responsible for list management, marketing effectiveness, campaign effectiveness and marketing analysis. They will be focused on delivering against our business goals of driving new membership and deepening product penetration through all channels, but focus on the digital channel, delivering the right offers and right message, while ensuring the right data quality and controls are in place.
Candidate must have general marketing knowledge include comfort with evaluating marketing tactics including direct marketing, mass media, marketing collateral, in branch merchandising, digital advertising and social media efforts. The role requires a naturally curious, data driven marketer who loves to experiment and has a solid track record increasing effectiveness of cross channel marketing activities. The successful candidate will have the expertise to support thought leadership activity, serving as the expert voice in the market. Candidate should feel very comfortable operating in a fast moving agile environment while juggling multiple priorities with accelerated timelines. A strong ability to successfully manage relationships with senior leadership as well as partnering and working effectively cross functionally across all lines of business, Marketing partners, IT and Operations functions is critical for success.